1. PROMOTION PERIOD: The Pacifico Parks Less Traveled Sweepstakes (the “Sweepstakes”) begins at 12:00 AM Eastern Time (“ET”) on April 25, 2023 and ends at 11:59 PM ET on May 31, 2023 (the “Promotion Period”).
   
   
2. . ELIGIBILITY: The Sweepstakes is open only to legal residents of the fifty (50) United States and the District of Columbia, who are 21 years of age or older as of date of entry. Employees of Crown Imports LLC (“Sponsor”), Don Jagoda Associates, Inc. (“Administrator”), their respective parents, subsidiaries, divisions, affiliates, suppliers, distributors and advertising, promotional and judging agencies (collectively, “Released Parties”), any person affiliated with the alcoholic beverage industry, including but not limited to retailers of alcohol products, and their immediate and extended family members (including but not limited to spouses, domestic partners, parents, children, and siblings) and household members of each (whether related or not) are not eligible to participate or win. Void where prohibited by law. All federal, state and local laws and regulations apply. Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s and Administrator’s decisions, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein.
   
   
3. TWO WAYS TO ENTER:
   
   
   • VIA INSTAGRAM: During the Promotion Period, post your original photo on your Instagram account, taken within any National Park in the U.S. (“Photo”). You must also include the hashtags #PacificoParksLessTraveled, #PacificoSweepstakes and #21+, in the caption of your post (collectively with Photo, “Instagram Entry” or “Entry”). You must tag and follow @PacificoBeer to enter. You may only use one (1) Instagram account ID to enter via Instagram. Multiple entrants are not permitted to share the same Instagram account to submit an Instagram Entry. Limit one (1) Instagram Entry per person/Instagram username per day.
     
     
   • VIA MAIL: On a plain piece of 3” x 5” paper, hand print your full name, street address, city, state, zip, date of birth (mm/dd/yyyy), daytime telephone number and valid email address (collectively “Mailed Entry” or “Entry”). You must also include your signature on your Entry to certify that you are 21 years of age or older. Mail your Entry in a hand-addressed envelope via first-class mail to: Pacifico Parks Less Traveled Sweepstakes Sweepstakes Entries, P.O. Box 7706, Melville, NY 11775-7706, to receive one (1) Entry into the Sweepstakes. Limit one (1) Mailed Entry per mailing envelope. No mechanically reproduced Entries permitted. Mailed Entries must be postmarked by May 31, 2023 and received by June 6, 2023.
     
     
   You must have a non-private Instagram account to enter via Instagram and have your account privacy setting set to “Off”. An Instagram account can be opened for free by downloading the Instagram application from the Apple store or Google Play. Instagram Entries must comply with Instagram Terms of Use (instagram.com/about/legal/terms/). Any attempt by any entrant to obtain more than the stated number of Entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant's Entries and that entrant may be disqualified. Normal internet access and data charges imposed by your internet/wireless phone service provider may apply. See your internet/wireless provider for pricing plan details. Entries generated by script, macro or other automated means and Entries by any means which subvert the Entry process are void. Entries will not be acknowledged or returned. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible or misdirected Entries, which will be disqualified. Any use of robotic, repetitive, automatic, programmed or similar Entry methods or agents (including, but not limited to, sweepstakes entry services to create fraudulent email addresses, Instagram accounts and/or identities) will void all Entries by that entrant. In the event of a dispute as to any Instagram Entry, the authorized account holder of the email address associated with the Instagram account used to enter will be deemed the entrant. “Authorized email account holder" is defined as the natural person who is assigned to an email address by an Internet access provider, online service provider or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. If potential winner entered via Instagram, he/she may be required to show proof of being the authorized account holder associated with the Instagram Entry.
   
   Entries will not be judged but must adhere to the Entry Guidelines indicated below, as determined by Sponsor/Administrator in their sole discretion.
   
   ENTRY GUIDELINES:
   • Entry must be original and any text contained in Entry must be in English.
   • Entry must not (and entrants represent and warrant that it will not), violate or infringe any third- party copyright, trademark, trade dress, or other proprietary right of any entity or person (living or deceased), including but not limited to rights of privacy, publicity or portrayal in a false light.
   • Entry should not include content with the potential to result in any injury or bodily harm to the entrant.
   • Entry must not reference any commercial/corporate advertising, including but not limited to corporate logos, brand names (other than Sponsor’s and National Park’s), slogans, political, or religious statements, or be otherwise objectionable, as determined in Sponsor/Administrator’s sole discretion.
   • Entry must not include any commercial solicitation or promotional materials, websites, contact information or personally-identifiable information (e.g., first or last name, address, phone number, place of work, email address, etc.).
   • Any Entry deemed inappropriate or unsuitable, in Sponsor’s/Administrator’s sole discretion, will be disqualified and may be deleted.
   • Entry must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
   • Entry cannot defame, misrepresent or contain disparaging remarks about Sponsor, the Released Parties, or their respective products and services, or other people, products or companies.
   • Entry must not contain content that is false, inaccurate or misleading.
   • Entry should not appeal primarily to persons under the legal drinking age.
   • Entry must not tag or refer to (or include in any photo) any individual under the age of 21.
   • Entry must not contain statements or images relating to the armed forces of the United States; local, state or federal governments; state flags, emblems, seals, coat of arms, crests or insignias.
   • Entry must not include references to any activity that Sponsor/Administrator deem to be, in their sole discretion, lewd or indecent, including but not limited to, scenarios portraying sexually explicit activity as a result of consuming alcohol, and images or activity that suggests that alcohol is needed for social, financial, educational or athletic success.
   • Entry must not portray, encourage or condone drunk driving or depict situations where alcohol is being consumed rapidly, excessively, involuntarily, as part of a drinking game or as a result of a dare, or portray drinking of alcohol before or during activities that, for safety reasons, require a high degree of alertness or coordination.
   • If an Entry includes the image or likeness of anyone other than the entrant, entrant represents and warrants that entrant has obtained permission from each such individual, that entrant agrees to provide written copies of such permission to Sponsor upon request and entrant certifies that such individual is 21 years of age or older.
   • Entry must not refer to or depict any recognizable features of any retailer of alcohol beverages (including but not limited to bars, restaurants, convenience stores, grocery stores, etc.).
   • Entry must otherwise comply with the Beer Institute Advertising and Marketing Code as made publicly available online at http://www.beerinstitute.org/responsibility/advertising-marketing-code.
     
     By submitting an Entry in this Sweepstakes, entrant grants Sponsor and all other such persons as Sponsor may designate, the absolute, irrevocable, worldwide, perpetual right and permission to use, reproduce, publish, store, post, display, distribute, modify, prepare
     derivative works of and/or otherwise use the Entry, in any manner, form, format or media now or hereinafter created, including on the Internet, and for any purpose, including but not limited to advertising of Sponsor, the Sweepstakes, and Sponsor’s products, all without further notice, consent or payment.
     
     
4. RANDOM DRAWING: One (1) Grand Prize winner will be randomly selected on or about June 7, 2023 from among all eligible Entries received. Random drawing will be conducted by Administrator, an independent judging organization whose decisions are final on all matters relating to the Sweepstakes. The odds of winning will depend on the total number of eligible Entries received.
   
   
5. WINNER NOTIFICATION: Potential Grand Prize winner will be notified by phone and/or email and will be required to complete and return via email/email link, an Affidavit of Eligibility/Declaration of Eligibility, a Release of Liability and, if legally permissible, a Publicity Release within three (3) days of Administrator’s attempted delivery of same. Noncompliance within any specified time period or return of Grand Prize/Grand Prize notification as undeliverable, or declining Grand Prize for any reason, will result in disqualification without further notice and an alternate winner may be selected in a random drawing from among all remaining eligible Entries received.
   
   
6. PRIZE & APPROXIMATE RETAIL VALUE (“ARV”): One (1) Grand Prize: A five (5)-day/four (4)-night trip for winner and one (1) travel companion to winner’s choice of one (1) “Less Traveled” National Park destination (“Destination”), from a list of Sponsor-specified available Destinations in the U.S. Trip includes round-trip economy air transportation for winner and travel companion from major airport nearest winner’s home (as determined by Sponsor/Administrator in their sole discretion), four (4) nights’ hotel accommodations (one room, double occupancy) and two (2) America the Beautiful National Parks annual passes. Prize also includes a minimum of $3,000 spending money (awarded in the form of a check for winner) (minimum ARV: $7,600; maximum ARV: $10,000, depending on Destination selected). Actual retail value of the Grand Prize may vary based on Destination. Sponsor is not responsible for, and winner will not receive any difference between, the actual value and ARV of the Grand Prize. If a winner lives within a 250- mile radius of Destination, winner will receive a $250 travel stipend in lieu of air transportation and no additional compensation for travel will be provided. Grand Prize winner’s travel companion must be 21 years or older at time of travel and must execute and return a liability/publicity release prior to travel. Grand Prize winner and his/her travel companion are solely responsible for all other expenses not specifically set forth herein, including but not limited to meals, surcharges, service charges, personal charges, taxes, travel and other insurance, additional transportation, gratuities, souvenirs, upgraded room accommodations and other incidentals and items of a personal nature. Sponsor is not responsible for lost, mutilated or stolen travel documents. Grand Prize winner and his/her travel companion must travel on same itinerary. Travel is subject to availability and certain blackout dates may apply. Travel must be completed within one year of notification. Grand Prize is subject to additional restrictions. All travelers must have valid travel documents prior to departure (i.e., REAL ID, passport or other TSA-approved ID; visit tsa.gov for a list of TSA-approved IDs). All travelers must also pass any required medical testing and comply with any requirements, at any time, that may be required or recommended by any government agency, airline, or Sponsor, including without limitation, passing one or more COVID-19 antigen and screening tests, and testing negative for COVID-19 or having the COVID-19 vaccine(s). Travelers may also be required to execute any assumption of risk and/or other documents relating to COVID-19 or he/she may not be permitted to travel or participate in the Event. In the event Grand Prize winner or his/her travel companion engage in behavior that (as determined by Sponsor in Sponsor’s sole discretion) is inappropriate or threatening, illegal or that is intended to annoy, abuse, threaten or harass any other person, Sponsor reserves the right to terminate the trip early, in whole or in part, and send the winner and his/her travel companion home with no further compensation to the winner. No alcohol is included with the Grand Prize. In the event the Grand Prize winner or his/her travel companion consume alcoholic beverages (none will be provided by Sponsor) while participating in any Grand Prize-related activities, they do so at their own discretion and agree to hold the Released Parties harmless from any subsequent damages or third-party claims arising out of or related to such consumption. Grand Prize consists of only the items specifically listed as part of the prize in these Official Rules and prize details not specified herein shall be determined solely by Sponsor.
   
   
7. GENERAL CONDITIONS, RELEASE AND LIMITATION OF LIABILITY: Prize is awarded “as is” with no warranty or guarantee, either expressed or implied by Sponsor. Winner is responsible for any and all federal, state and local taxes, and will receive an IRS Form 1099 from Administrator for the actual value of the Grand Prize. Failure to complete travel or use hotel accommodations does not relieve Grand Prize winner of his/her tax obligations associated with acceptance of Grand Prize. No transfer, assignment, substitution or cash equivalent for any prize will be permitted, except at the sole discretion of the Sponsor due to prize unavailability for any reason. In such circumstance, an alternate prize of equal value will be awarded and Sponsor’s obligation to the winner will be fulfilled, and no other additional compensation will be provided. Resale of prize is prohibited. In no event will more than the stated prize be awarded. If an entrant submits more than the stated number of Entries permitted, and/or if the Sponsor or Administrator suspects that an entrant attempted to obtain additional Entries by using multiple or different email addresses, registrations, identities or any other method, Sponsor and Administrator will void that entrant’s Entries and that entrant may be disqualified. Entries generated by script, macro or other automated means and Entries by any means which subvert the entry process are void. Entries will not be acknowledged or returned. The Released Parties are not responsible for lost, late, incomplete, misdirected, postage-due, invalid or unintelligible Entries, which will be disqualified. Any use of robotic, repetitive, automatic, programmed or similar entry methods or agents (including, but not limited to, sweepstakes entry services to create fraudulent phone numbers and/or identities) will void all Entries by that entrant.
   
   
8. The Released Parties assume no responsibility or liability for damages, losses or injury resulting from acceptance, use or misuse of any prize. In exchange for the right to participate in the Sweepstakes, entrants/winner/winner’s travel companion agree to release, discharge and hold harmless Released Parties from and against any and all liability (including, but not limited to, damages caused or claimed to be caused, losses, or injury) arising out of participation and/or acceptance/use or misuse of the prize, and agree to be bound by these Official Rules and Administrator’s or Sponsor’s decisions, which are final. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Sweepstakes materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control. The Released Parties are not responsible for any typographical or other error in the printing of the Sweepstakes material, administration of the Sweepstakes or in the announcement of the prizes. NOTICE: ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. The Released Parties are not responsible for faulty, incorrect, undeliverable or mistranscribed phone/email transmissions, incorrect announcements of any kind, technical hardware or software failures of any kind including any injury or damage to any person's computer, phone or device related to or resulting from participating in or experiencing any materials in connection with the Sweepstakes, lost or unavailable network connections, or failed, incomplete, garbled or delayed computer or device transmission that may limit a user's ability to participate in the Sweepstakes. The Released Parties assume no responsibility for undeliverable emails, including but not limited to those resulting from any form of active or passive email filtering by a user's Internet service provider and/or email client or for insufficient space in user's email account to receive email. All entrants understand and agree that all rights under Section 1542 of the Civil Code of California (“Section 1542”) and any similar law of any state, territory, or country that may be applicable with respect to the foregoing release are hereby expressly and forever waived. All participating entrants acknowledge that Section 1542 provides that: “A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR OR RELEASING PARTY DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH, IF KNOWN BY HIM OR HER MUST HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR OR RELEASED PARTY.” The releases hereunder are intended to apply to all claims not known or suspected to exist with the intent of waiving the effect of laws requiring the intent to release future unknown claims. Sponsor reserves the right to cancel or modify the Sweepstakes if fraud, misconduct or technical failures threaten the integrity of the Sweepstakes; or if a computer virus, bug, or other technical problem corrupts the administration or security of the Sweepstakes as determined by Sponsor and Administrator, in their sole discretion. In the event of termination, a notice will be posted online and the drawing will be conducted from among all eligible Entries received prior to termination. Sponsor reserves the right to prohibit the participation of an individual if fraud or tampering is suspected or if the individual fails to comply with any requirement of participation as stated herein or with any provision in these Official Rules.
   
   
9. PUBLICITY: Acceptance of a prize constitutes permission for the Sponsor and its agencies to use winner’s name and/or likeness and Entry for purposes of advertising and trade without further compensation, including a winner list, unless prohibited by law.
   
   
10. DISPUTES: THIS SWEEPSTAKES IS GOVERNED BY THE LAWS OF THE UNITED STATES AND THE STATE OF ILLINOIS, WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Sweepstakes, each entrant agrees that any and all disputes that cannot be resolved between the parties, and all causes of action arising out of or connected with this Sweepstakes, shall be resolved individually without resort to any form of class action and exclusively before a court having jurisdiction located in Cook County, Illinois. In any such dispute, under no circumstances will entrant be permitted to obtain awards for, and hereby waives all rights to claim, punitive, incidental or consequential damages, including reasonable attorneys’ fees, other than entrant’s actual out-of-pocket expenses (e.g., evidenced costs associated with entering this Sweepstakes). Entrant further waives all rights to have damages multiplied or increased.
    
    
    
11. PRIVACY: Any personal information that an entrant provides in connection with the Sweepstakes shall be used by Sponsor and Administrator to administer this Sweepstakes, contact entrants, and for the other purposes set forth in the Sponsor’s privacy policy located at https://discoverpacifico.com/pages/privacy-policy. By entering this Sweepstakes, you agree to and accept that privacy policy. If entrant authorizes, by opting in, Sponsor may provide entrant with information relating to products, services and promotions of Sponsor and affiliates of Sponsor.
    
    
12. WINNER LIST: To receive a Winner List by email, send an email to CrownImportsWinners@donjagoda.com with “WINNER #11-2879-48” in the subject line. Requests must be received by June 9, 2023. Winner List will be sent after prize has been awarded.
    
    
13. SPONSOR: Crown Imports LLC, 131 South Dearborn Street, Chicago, IL 60603.

ADMINISTRATOR: Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.

Discover Responsibly™. Pacifico Clara® Beer. Imported by Crown Imports, Chicago, IL

This Sweepstakes is in no way sponsored by the National Parks Trust. National Parks Trust trademarks, service marks, and copyrights are proprietary to the National Parks Trust. All rights reserved.